Tuesday, March 22, 2005

DMNews.com Tracking: cookies and firewalls make statistics unreliable
"In 2004, 58 percent of online users deleted cookies, according to a report from JupiterResearch, a division of Jupitermedia Corp. Thirty-eight percent of consumers still think that cookies are "an invasion of privacy and security online," the report said, and many think they do not enhance their experience on Web sites. "This behavior cripples sites' ability to track users and make critical marketing measurements, such as the number of returning visitors, multi-session campaign conversion and lifetime value," the report said."

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Thursday, March 03, 2005

MediaPost

"Will Blogs Become the Ultimate Marketing Tool? " BLOGS--ONCE CONSIDERED THE DOMAIN OF all that is not corporate--will soon be an indispensable marketing tool, agreed a mix of public relations, marketing, and research professionals at SES..

"But is blogging for every business? "Anal retentive companies who don't value transparency and want to be left alone are probably better off without blogs," said panelist Steve Rubel"...

The relatively low start-up costs of corporate blogging and its ROI potential of the emerging medium is becoming too tempting for most businesses, said panelist Stephan Spencer, founder and president of Web development firm Netconcepts. "Part of this is obviously hype, but there is a very real side to corporate blogging, and the cost of entry is too low to ignore right now." "

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Tuesday, March 01, 2005

MediaPost

"Coming Soon to a Computer Near You: Original Video by Chris Young
THERE ARE FORCES AT work in the online marketplace that assure online video will continue to grow as an essential marketing tool."

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devshed

Referrals - the sweetest sales leads...

"Referral business is often called word of mouth advertising. More recently, the term viral marketing has been applied to the age-old concept. In the end, it’s getting a happy customer to help you sell your products or services. In fact, it’s the cheapest sales force that a business can ever cultivate."cultivate.

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