Introductory post got lost somewhere...

Marketing is a broad title covering both on & offline (trad)campaigns. Search engine marketing (SEM) has some crossover with search engine optimisation (SEO) above all in its continual change. Campaigns online can be tracked & analysed to a degree never possible before - this is going to be the key to maintaining & increasing site visitors - give them what they want.
See entry for Contextual & Inquiry marketing & advertising "Mon Oct 06 Contextual Advertising What it is & why it is important" in SEO blog.

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