Friday, October 31, 2008

Six Keys to a Viral Message that Sticks - Part One - Search Engine Guide Blog

Six Keys to a Viral Message that Sticks - Part One - Search Engine Guide Blog: Great "quote by Frenchman Antoine de Saint-Exupery that explains the 'perfect' simplistic design.

'A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.'

When it comes to building your viral message, you need to think carefully about the one key point you want to get across. If you're looking over your ideas while brainstorming and realizing you're trying to fit too many selling points into the mix, back up, pick your favorite and try again."


Monday, March 27, 2006

This affiliate marketing article should be in this blog but am having problems publishing with the blog this button...Any Other Online Business: "You know how hard it is to search and find specific affiliate programs on clickbank, this site lists all new addititions daily..."


Thursday, January 26, 2006

Tapping Into The Blogosphere - "Without bloggers, may not have survived.

To increase visibility for the beta version of his jobs-search engine, Paul Forster decided to contact influential bloggers, including John Battelle, the blogger behind Searchblog and author of The Search. Battelle wrote a post on the new company, which was then read by a venture capitalist.

'It greatly influenced our future,' said Forster. 'Union Square Ventures, the venture capital firm that ultimately invested in Indeed, discovered us because of John's blog.' "

Dan Burstein, the author of BLOG! and a venture capitalist at Millennium Technology Ventures says "Blogs are a concrete new form of media and communications, as well as a new business opportunity," said Burstein. "Over the next few years, businesses will figure out how to use blogs to develop whole new relationships between businesses and their customers and partners."

Any company can tap into the blogosphere if they:

Track And Publish Blogs
Provide Real News
Advertise On Blogs
Use Blogs As Customer Service
Join The Conversations In The Blogosphere


Wednesday, November 16, 2005

Totaltravel related press release AboveNet Prepares for the Launch of "LONDON, November 16 /PRNewswire/ -- AboveNet Communications UK Ltd. chosen to provide International, with its European internet infrastructure for the launch of its Great Britain site.

"The success of the Australian portal highlights the demand for a travel site offering this level of detail. We have spent 12 months building the content on the UK site and have built a truly unique tool to help our users plan their perfect trip," said Michael Dennis, Director and Co-Founder of "We are very pleased to work with a world class provider like AboveNet UK, which will ensure our users receive excellent quality of service when spending time on our site."

Work has already begun on the content of the European sites, which are planned for launch in the next year. AboveNet's technology and comprehensive European network will enable's rapid expansion into those markets."


Thursday, October 06, 2005

Reporters sans frontires - Handbook for bloggers and cyber-dissidents: "Handbook for bloggers and cyber-dissidents

Blogs get people excited. Or else they disturb and worry them. Some people distrust them. Others see them as the vanguard of a new information revolution. Because they allow and encourage ordinary people to speak up, theyre tremendous tools of freedom of expression.

Reporters Without Borders has produced this handbook to help them, with handy tips and technical advice on how to to remain anonymous and to get round censorship, by choosing the most suitable method for each situation. It also explains how to set up and make the most of a blog, to publicise it (getting it picked up efficiently by search-engines) and to establish its credibility through observing basic ethical and journalistic principles"


Hitwise hit the blogging bandwagon.......Hitwise Intelligence: "Hitwise Intelligence, the blog forum where we invite you to discuss these insights and how they relate to online business and marketing issues. We will be posting on thought provoking findings from the Hitwise Research team on a variety of topics, such as;

online shopping trends
innovative customer acquisition strategies
demand forecasting and brand equity analysis by search behavior
leading new online businesses and what makes them special
behavioral targeting and finding the most profitable customers online "


Thursday, September 29, 2005

Strategic Name Development Product Naming Blog: " Brand Naming | Branding | Marketing | Naming | Product Naming "

What does that say about the brand?


How to write email subject lines Search Marketing Newsletter Archives - High RankingsAdvisor Issue No. 149 2005

Top copywriter Karon Thackston's advise on writing email subject lines to grab the readers attention and avoid the delte button...

How To Write Persuasive Subject Lines By Karon Thackston starts from the findings that " The second-biggest motivator in opening email is the subject line. (The first is the "from" line.) and covers what to do with the 3 seconds and approximately six words you have to make an impression. Her top 3 email subject line tips that work successfully are:

1. Make An Offer

2. State a Benefit

3. Evoke Curiosity

She concludes with examples of winning subject lines: "Some of the best subject lines hook readers by piquing their curiosity, and then reel them in to read the entire message.

"Are You Still Wearing These Fashion "Don'ts"?"

"The Secrets to [Whatever] Never Before Revealed"

"Link-popularity Scams You Should Avoid"

Of course, the key to writing the best subject lines is knowing your target customers, making the topic relevant, and testing, testing, testing."

From research into email open rates she highlights "the other interesting fact from the DoubleClick email survey is that relevancy is a major player. Over 55% of respondents said they deleted email that wasn't relevant because they considered it spam. DoubleClick also reported that the average open rate was 27.5% (for text or HTML messages). That gives you a baseline to gauge your success."

How To Increase Your Sales & Your Search Engine Positioning Karon Thackston's Step-By-Step Copywriting Course


Monday, September 26, 2005

Avoid costly court cases |Marketing Legal News: Avoid costly court cases, identify and avoid risks and liabilities in online marketing and ensure corporate compliance:

"Marketing and Compliance: What Every Marketer Must Know About Risk and Liability Compliance, corporate governance and recent legislation such as Sarbanes-Oxley are nothing new to corporate executives, who run the risk of exorbitant fines and jail time for failing to conform to recent mandates, writes Marketing Operations Management's Chetan Saiya. Accountability for corporate compliance and risk -- areas that once were reserved for the upper echelons of an organization -- are making its way to the marketing department largely because of their sizeable budgets and the enormous effect their actions have on both customers and shareholders alike...

Areas of Compliance Problems

* Racial bias - companies are forced to look seriously at marketing process re-engineering to protect their organization’s reputation and to avoid the financial risk associated with racial biases

* Erroneous representation - use next generation marketing solutions, marketers can eliminate misrepresentation errors as these technologies automatically account for the planning, reviewing and tracking of marketing campaigns. Further, because these solutions support automatic data gathering, the marketing department can now generate status reports and track efficiencies to avoid erroneous representations.

Marketing Expense Tracking and SOX - The recently enacted Sarbanes-Oxley Act (SOX) requires that a company report on the effectiveness of their internal controls as it relates to their financial reporting. Crucial to effective internal controls is ensuring that computing systems protect the integrity of corporate, financial and customer data.

Like it or not, marketers will forever play an instrumental role in an organization’s ability to remain in corporate compliance. Granted, most marketers will argue that they are unfit to take on the job of corporate auditor. However, by understanding where the risk lies and by leveraging technology to institute checks and balances that monitor spend, while promoting a corporate-wide communications culture, they may find that that the road to compliance is much easier than once thought."

Creative Commons Licence
This work is licensed under a Creative Commons License.