Tapping Into The Blogosphere - Forbes.com: "Without bloggers, Indeed.com may not have survived.

To increase visibility for the beta version of his jobs-search engine, Paul Forster decided to contact influential bloggers, including John Battelle, the blogger behind Searchblog and author of The Search. Battelle wrote a post on the new company, which was then read by a venture capitalist.

'It greatly influenced our future,' said Forster. 'Union Square Ventures, the venture capital firm that ultimately invested in Indeed, discovered us because of John's blog.' "


Dan Burstein, the author of BLOG! and a venture capitalist at Millennium Technology Ventures says "Blogs are a concrete new form of media and communications, as well as a new business opportunity," said Burstein. "Over the next few years, businesses will figure out how to use blogs to develop whole new relationships between businesses and their customers and partners."

Any company can tap into the blogosphere if they:

Track And Publish Blogs
Provide Real News
Advertise On Blogs
Use Blogs As Customer Service
Join The Conversations In The Blogosphere

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