Successful PR strategies for tourism companies and organisations travmedia.com: "The Tourism Society has announced it is to hold a high-profile media masterclass event, bringing together a panel of leading travel journalists to debate how tourism companies and organisations can develop successful PR strategies.

The event, to be held at the Bonnington Hotel in Bloomsbury, London (27 September 2005, 6.30-9.30pm), will focus on the precise ways that tourism PRs should best work with journalists from different media sectors, including broadcast media, print media and magazines.

On the panel will be Ed Grenby, editor of Sunday Times Travel Magazine; Jeannette Hyde, acting deputy travel editor of The Times (from 3 October); Alison Rice, broadcaster and travel journalist, and John Bell, broadcaster and travel journalist.

The events moderator will be Henry Hemming, managing director in the UK of TravMedia, the leading online travel news service for the media, himself a former freelance travel writer.

Successful media relations strategies are now at the forefront of many organisations marketing strategies, and developing the right message at the right moment, and delivering it in the right way, has become crucial.

Said the Tourism Society chief executive Sue Finch: “This is the second time the Tourism Society has held an evening dedicated to PR strategies, because of intense demand from our members across the industry for insights and information on how to maximise the effectiveness of their campaigns.

“The event will cover everything from the golden rules on how to increase your results from specific media channels through to how to pitch ideas to journalists."

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