MediaPost Publications - What I've Learned About Links - 08/30/2005: "The most popular link in a single-offer e-mail is the graphic button-type link that follows a complete description of the offer. Buttons far out-pull text links and they are more likely to be clicked if they are not placed above or to the side of the copy that tells the consumer why they should click. This is not to say that you shouldn't offer other options for clicking, just that the button following the offer should be the most prominent. "

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