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"Will Blogs Become the Ultimate Marketing Tool? " BLOGS--ONCE CONSIDERED THE DOMAIN OF all that is not corporate--will soon be an indispensable marketing tool, agreed a mix of public relations, marketing, and research professionals at SES..

"But is blogging for every business? "Anal retentive companies who don't value transparency and want to be left alone are probably better off without blogs," said panelist Steve Rubel"...

The relatively low start-up costs of corporate blogging and its ROI potential of the emerging medium is becoming too tempting for most businesses, said panelist Stephan Spencer, founder and president of Web development firm Netconcepts. "Part of this is obviously hype, but there is a very real side to corporate blogging, and the cost of entry is too low to ignore right now." "

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