eyefortravel.com - Travel Distribution News, Events and Analysis: "A new BURST! Media online survey finds that women convert from researching a specific online travel product to making an online travel purchase at a higher rate than men...

Chuck Moran, BURST! Media's Market Research Manager. "But, when it comes to Travel, women's behavior is different than their retail behavior."

According to comScore Networks, online travel spending generated $7.8 billion in November and December 2004 and for the year totaled $50.9 billion. Those numbers include airline tickets, car rentals, cruises, and hotel bookings and are a 26 percent increase from 2003.

Other key findings of the BURST study:

1) Income Impacts Use of Web for Travel Information
2) Women are Heavier Internet Travel Researchers and Buyers
3) Researchers Only Seek Pricing Informationand fares, 39.8% for hotel accommodations and prices, and 11.0% for car rental rates and availability.
4) Travel Research and Conversion to Purchase/Action: Three-out-of five (62.0%) respondents who researched airline flights and fares on the 5) Internet also say they purchased an airline ticket online. Similarly, 61.3% of respondents who researched auto rentals online also made a rental car reservation online. Among respondents who researched hotel accommodations and rates online, 56.0% made a hotel reservation online."

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