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A must read for all involved in online marketing: "2005 AD:TECH Study Results -- Internet Marketers Reveal What's Working, What's Not, & 2005 Budget Plans"

Abstract:

At 32%, for the second year in a row "Web site revamps" received the highest number of votes as the tactic that respondents said they'd "increase spending substantially" in. Only 3% of respondents said they would not spend anything on Web revamps, and 4% said they'd decrease spending from last year.

What else won a "substantially increase" spending vote?

SEM budget 24%
Custom landing pages 20%
Online ads in general 16%
Email campaigns 15%

And, here are the loser tactics for 2005 budgets:

Wireless 67% not budgeted/2% decreased budget
Branded desktop app 59% not budgeted/3% decreased budget
Rich media 39% not budgeted/6% decreased budget
Behavioral targeting 38% not budgeted/3% decreased budget

For most tactics (aside from the top two above) folks intended to keep spending "about the same" or "increase a bit."

The article also lists;

1) What works by %- "great results" and what doesn't - "disappointing results" - titled "Top and worst performing online ad tactics of 2004"

2) 2005 budgets -- where marketers will increase spending

3) Interactive agencies' futures - In house or outsource

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