Netimperative - The poster that talks back

"...the growth of mobile phones in the UK - in which 47 million people now have a mobile phone – has taken interactivity out of the confines of the bedroom and the workplace and onto the street.

Hypertag , which installs interactive devices on posters which allow passers-by to download information onto their handsets, has made unlikely bed-fellows of outdoor advertising and mobile interactivity. And we’re not talking about niche clients either. The start-up has just launched a campaign for Transport for London, and also boasts O2, Proctor & Gamble and Nintendo on its books...over the past few months the company has offered everything from money-off vouchers through to competitions via sites that carry the Hypertag technology"

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