Monday, November 29, 2004

CBS Internet Daily

"Online shopping visits reached a record high this year on Thanksgiving Day, with the ensuing 'Black Friday' coming in second, according to HitWise, an analysis firm that monitors Web traffic. Shopping and classifieds Web sites claimed 11.39 percent of all U.S. visits on Thanksgiving Day, breaking the 2003 high of 8.96 percent set on the holiday last year, according to Bill Tancer, vice president of research."

Bambi Francisco, CBS.MarketWatch.com reports in depth on the shopping stats concluding that " Online shopping revenue is forecast to grow by 25 percent this year, and it appears to be on track".

She notes that "Last year, more than $300 million was spent on the Monday after Thanksgiving. The reason consumers spend so heavily on that Monday, according to comScore, is that they've "returned to the workplace -- long a favorite location from which to shop online."

These reports on holiday spending (Thanksgiving) indicates increased confidence and use of online transactions. It will be interesting to see if there are similar spikes in travel related figures on boxing day - traditionally the day when the UK targetted travel marketing campaigns kickoff....

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