"A new report from eMarketer predicts that rich media will overtake search to become the dominant form of Web advertising by the end of the decade."

Driven by consumer uptake of broadband...

"On the advertiser side, Yahoo! reports that its 200 largest brand-advertising customers spent 38% more on branding ads in Q1 2004 than in 2003...By presenting ads capable of swaying emotions, not just generating clicks, rich media will break down barriers and draw in large traditional advertisers...

A recent Online Publishers Association report titled "Generational Media Study." ... asked 1,235 US adult Internet users to choose two, and only two, media outlets (and jettison the rest), 45.6% made the Internet their first preference. As the clear-cut second banana among the respondents, 34.6% picked TV as their first choice, with every other medium in single figures. . .

the survey reflects the fact that Internet users are making the Internet their first choice among media, it also indicates that once people get accustomed to going online, they tend to make it primary in their lives — or at least secondary to television..."

eMarketer: Rich Media: Online Advertising Statistics: "Price $695.00 "

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