Web Advertising: Branding Tops Clicks, Up to 80% : Culture and Community News- Home Finance And Loan Approval News and Guide Onlypunjab.com: "advertisers can accomplish branding and get immediate response via the Internet, why not do more of it? A case can be made that the side benefit of branding is actually more powerful than the main benefit of a direct response. Estimates are that clicks and immediate response account for 20-30% of the value of a web ad. That means that between 70 to 80% of the return for an advertiser comes from increased awareness, recall and purchase intent otherwise known as branding."

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