Friday, October 29, 2004

iMediaConnection: Inside Affiliate Marketing: "iMediaConnection: There are a lot of affiliate marketing networks out there. What makes a particular network successful?
Rewick: Successful affiliate networks, more than any one thing, over-communicate with their publishers. Publishers are the ones sticking their necks out and show a willingness to run campaigns on a Cost Per Action basis. At the end of the day, they want compelling offers (ones that convert) and they want to get paid. The great networks work extra hard to make sure they maximize the chances that a particular campaign will work for a particular publisher, by careful selection and a good understanding of conversion rates. Getting paid quickly is icing on the cake..."

Recommends: And finally, Making Affiliate Marketing Work and Affiliate Marketing: 10 Dos & Don'ts will help guide your affiliate marketing endeavors.
For starters, read Affiliate Marketing 101, a primer on what it is, and what the benefits and challenges are for marketers.
Then peruse Reviewing 10 Affiliate Networks, a rundown of what nearly a dozen firms have to offer.

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