Superbrands and Cool BrandLeaders:
"Superbrands is the independent arbiter on branding. The organisation promotes the discipline of branding and pays tribute to exceptional brands...

In the UK the organisation also runs the Business Superbrands and Cool BrandLeaders programmes."

Define Superbrandsas having: “established the finest reputation in its field. It offers customers significant emotional and/or tangible advantages over its competitors, which (consciously or sub-consciously) customers want and recognise."

Define Cool BrandLeaders: as: ‘brands that have become extremely desirable among many style leaders and influencers. They have a magic about them signifying that users have an exceptional sense of taste and style'.


The Cool BrandLeaders retail publication will be launched at a star-studded event in London on 28 September 2004 and will be available to purchase the following day on the High Street.

The book will be sold through major retailers including: Blackwell's, Books etc and Waterstones and is also available from a dedicated credit card line on: 01825 723 398

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