Tuesday, September 07, 2004

Branding, The first rule....iMedia Connection: Who's Protecting Your Name?:

Following a discussion re search and branding Kevin Ryan concludes " You can buy your own brand terms, and preclude others from using these terms -- but despite what you might find in a search result, making a better movie, building a better machine, or offering a better service is still the best way to keep people coming back for more."

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