E-Commerce News: Commentary: What's Hush-Hush Marketing?: "Less than 3 percent of Web sites have truly identifiable and easily accessible components telling about the principals behind the business. Call it shyness, fear or just corporate discretion; this identification seems to be a thing of the past.
Customers want to know with whom they are dealing. Unless it is offshore gambling, or some contraband-porno operation, for all other legit businesses, it only makes sense to put your smiley faces and your personal images and your personal information forward.
We must sympathize with the brave entrepreneurs who stick out their necks and savings in pursuit of new business ideas and use e-commerce and rely on Web sites as the cheapest medium to push about their capabilities. Nothing wrong here.
The smart ones are using this to great success. If you follow the rules of any commerce, offering quick and easy access to the management of the company is rule number-one of any marketing and advertising strategy. However, when this process turns into a mysterious, hush-hush, secretive branding maneuver, it becomes necessary to raise these questions or suggest calling the Homeland...

Creating Trust

The days of a 15-minute fame and fortune are now old and boring stories. Today, instant punditry and guru-ism are only a Web site away. Fake data, fake certifications, fabricated experiences and dishonest bragging are all too common on Web sites. For this reason alone, it is absolutely necessary for the true and honest players on e-commerce to post their name identity, as well as photos, pictures of products and any other proof of who they are and what they say is all real.
There are several things that will create trust and confidence among your potential customers.

Ownership. The Web sites offer wonderful opportunities to roll out your business propositions and clearly identify your role as owners of the idea and gatekeepers of the technologies. There is no reason not to show your face and let the customer see you and feel comfortable doing business with you.

Profile. Explain in some detail how and why you came to the idea that you are presenting, and why you and your team are really capable of servicing such a business proposal.

Leadership. Remember, customers are looking for expertise, and you better prove it, loud and clear. Either you have it or you don't. There is no need to fabricate an expensive Web site, and try to convince people that behind the great graphics lies this mythical secret talent.

Accessibility. Unless you are homeless, living out of a cardboard box, there is no need not to clearly identify your location of operation, size, staff, people and any other pertinent information. If you do not have anything to hide, and you expect that the customer will come to you with open arms, then it is expected that you do the same.

If you know who you are, then show it, otherwise consider contacting your local Homeland in a hush-hush. "

Enter your search terms Submit search form