Fits perfectly with Jakob's ..put the user in the drivers seat....

MediaPost Advertising & Media Directory:

"SURE, SEARCH MARKETING IS 'HOT,' but does it also provide clues about the future of marketing? The dramatic success of search for the consumer, marketer, and publisher demands closer examination. Is search simply a useful Yellow Page system, or are there evolutionary marketing trends going on here?

Intrusive advertising gives way to 'advertising utility:' Consumers have become more resistant to advertising due to its overwhelming ubiquity in everyday life, and the fact that they are far more informed. A recent Yankelovich Partners study1 found that 65 percent of consumers now feel 'constantly bombarded' by advertising. To make matters worse, 59 percent feel that ads have very little relevance to them.

Nearly 70 percent even indicated they would be interested in products or services that would help them avoid marketing pitches.

Yet according to a Pew Internet & American Life Project (PIP) and comScore Networks 'data memo' released last week, Internet users are largely satisfied with the returns from their frequent searches and 87 percent of search engine users find the information they're seeking 'most of the time'. Search marketing works for consumers because it is not merely messaging, but is also providing a useful service."

Enter your search terms Submit search form