iMediaConnection: As Big as Paid Search Monetizing Word of Mouth "Books like ‘The Influentials,’ ‘The Tipping Point,’ and ‘ClueTrain Manifesto’ have become fashionable titles in strategic marketing circles. Numerous companies, Bolt included, are planting their flag in this emerging industry.

BuzzAgent runs elaborate, customized programs that engage panels of consumers to provide feedback to marketers about their products and train consumers on how to build buzz, giving panelists -- according to BuzzAgent's Web site -- “access to rewards that make honey seem dull.”

Bits and Bytes for July 23, 2004: "Advertisers taking advantage of Bolt's debut include Electronic Arts, Nike, Sony Pictures, Verizon Wireless, Kellogg's, MSN, Old Navy, Warner Brothers, L'Oreal, American Legacy Foundation, Johnson & Johnson and Coca-Cola. "

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