UpSNAP! Selects LookSmart to Sell Premium Listings on FREE 411 Service for Text-Enabled Cell Phones: "First-of-its-kind advertising model allows local and national advertisers to reach mobile consumers...

Source: Yahoo Finance - The agreement between UpSNAP! and LookSmart will offer merchants the opportunity to reach more than 160 million mobile consumers. For the first time, advertisers have a performance-based revenue model via text-messaging on cellular telephones."

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