Thursday, December 09, 2004

Plan and Track branding effectiveness: "Media.Com has signed up to MarketNorms, a new database from Dynamic Logic, which contains branding effectiveness from almost 1,400 online campaigns taken from 1.55m survey respondents. Information can be extrapolated from this data to reveal the impact of various campaign factors such as ad size, ad format, industry, exposure frequency and creative attributes, to help plan campaigns"

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