Ad Spending:: The State of Search Engine Marketing - 2004

"Research published by SEMPO" abstract, press release and PDF summaries available. Topics covered include:
The size and rate of grow of the industry
A breakdown of spending between pay per click (PPC), search engine optimization (SEO) and paid inclusion (PI)
A breakdown of in-house vs. outsourced SEM
Attitudes and concerns about industry issues including PPC bid inflation, click fraud, and ethical standards."

Use strategically to target spending....

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