Wired News: IPod Ads

More iPod "marketing" "School teacher George Masters has the marketing world abuzz with a homemade ad for Apple Computer's iPod that is rapidly 'going viral.' ..

Masters quietly posted the spot to his site a few weeks ago. It received moderate traffic until it was picked up by several blogs last week. In a matter of days, the ad has been watched more than 37,000 times, and is making the rounds on blogs and e-mail...

Masters said he's quite aware the ad is nothing like Apple's campaigns.

"It's off-brand but that's the point," he said. "That's the fun of being one guy. You're not limited by a style guide or a creative director. You can branch out and think different."

Steve Rubel, a vice president at New York PR agency CooperKatz and author of the Micro Persuasion web log, said evangelistic customers like Masters will increasingly play a role in marketing.

"It's a sign that consumers want to have a role in promoting a product they love," he said. "There's a real trend toward consumer-generated media. People are creating news, they're blogging. People will create marketing as well. This guy is a great example."

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