MarketingSherpa.com

Data suggests that "epostcards averaged 50% higher open-to-click rates than email newsletters to the same lists..."

One example from the hospitality industry found "A fun, friendly epostcard featuring an enticing photo worked much better than longer newsletters or straightforward sales offers would have. "

Advise using for making one point only with under 100 words. (3 linked offers at a push)

MarketingSherpa carried outan epostcard test this week for a big end of year SherpaStore sales push this week.

Lesson #1. We forgot the human being
Lesson #2. Text-only outpulled the HTML (Whoa!)
Lesson #3. The bottom link got the most clicks

Article has useful links to other studies and resources for e-postcards.

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