Overlay ad format as annoying as pop-up ads Revolution Web Site

"Web users find the overlay ad format as annoying as pop-up ads, according to new research...The three formats that have the most impact are MPU (messaging plus unit), Skyscrapers and the expandable banner, according to the research"

I find overlay ads even more annoying...especially when the "close" link is deceptive or almost impossible to find...

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