Forbes.com: Fastclick Taps Into Hot Online Ad Market

Non -search engine related online advertising is not an area I have paid much attention to as my brief was always SEO related with GS being the main marketing person but as all other marketing should sing the same song I will post about anything that comes my way....and which Totaltravel could possibly either buy or sell..

Forbes reports that "After years in the doldrums, the online advertising market and investor appetite for Internet IPOs have both recovered. Fastclick.com Inc. is hoping to take advantage of both trends. "

Fastclick "buys and sells ad space on more than 7,500 Web sites and works with advertisers to maximize the effect of their marketing campaigns." Forbes reckons that their USP gives them an edge over competitors :

"Fastclick's business model - especially its technology for deciding which ads to place on which Web sites put the company in a strong position in an industry that is poised for explosive growth"

They are set for an IPO having been in profit the last 3 years:
"Fastclick has been turning at least small profits since 2001. In 2003, its most profitable year to date, Fastclick's operating income was $5.81 million on revenue of $28.7 million. In the first nine months of 2004, Fastclick reported operating income of $4.68 million and revenue of $39 million"

The article has more detail about their technology, ad network and financials.

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