MarketingSherpa.com : Practical News & Case Studies on Internet Advertising, Marketing & PR: "samples of a press release that an eretailer used to get high rankings and plenty of clickthroughs from Yahoo and Google News under the keyterm 'online shopping' in Dec 2004:
http://www.marketingsherpa.com/shopping/ad.html
MarketingSherpa Case Study: How Southwest Airlines Sold $1.5 Million in Tickets by Posting Four Press Releases Online
http://library.marketingsherpa.com/barrier.cfm?ContentID=2845
How-to Kit: Tweaking Your Site's Copy to Get More Search Engine Traffic (Note: This is a report for sale in MarketingSherpa's store)
http://sherpastore.com/store/page.cfm/2113 "

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