Measuring the Brand Blog
Part two of an article about measuring blog marketing charting big brand usage of blogs and how smaller enterprises can use them to build their brand and maybe even bring in customers and make sales.

The article sets out rigourous methods available to measure the effectiveness of blogs but ends with a quote from Rubel that seems to sum up general attitudes to many forms of onlne marketing:

"There's no standard for measuring corporate blogs, and the impetus to track them is still weak. Rubel confesses he isn't applying his proposed measurement methodology to his own blog. "I don't have the time," he said. "But I kind of feel like it's been working." "

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