Center for Media Research - Daily Brief

Email MArketing

"The "From" Address will become the most important factor in determining the initial success of an email program in 2005. In terms of relevancy and growing relationships, the "From" Address should reflect a person, not an institution.

Organizations are faced with three significant drivers that are forcing consistent control and compliance in 2005:

• One central view of the customer to cut down on the number of emails sent to customers from various departments throughout the organization through batching.

• Integrated content management systems will become critical to minimize content liability.

• It will become critical that systems monitor compliance with lists, bounces, filters and everything else associated with managing blacklists complying with the rules of various ISP white lists.

• Because most organizations don't have the resources in house to manage the constantly changing complexities of email marketing software, they will begin to outsource their email to professional email service providers."

ExactTarget Company Press Releases: "2005's Top Email Trends Predict Significant Shifts for Marketers"

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