Copywriting TNT: "
Write two identical versions of your copy with one change in one element. (A and B). Then upload each version to its own page in your website (so each has its own website address) – example, www.red-hot-copy.com/A and www.red-hot-copy/B. Use a split test software installed on your website or through your shopping cart system (more about this in a moment) to rotate the pages equally. Whichever one has the most clicks, leads or sales is the winner.
The most commonly split tested elements:
¨ Headlines
¨ Pre-headlines
¨ Sub-headlines
¨ Above-the-fold elements (anything you see on your computer screen WITHOUT scrolling down)
¨ Opening/hook
¨ Offer
¨ Price
¨ Guarantee
¨ Fonts (size, color, face)
It’s critical to remember that you only want to split test one element at a time."
Split test products ... need a programmer to install them:
¨ http://www.proanalyzer.com/
¨ http://www.clickalyzer.com/
¨ http://convertmoretraffic.net/
There is also a system called the Taguchi Method that was designed to test hundreds of elements at the same time. In general, that system is price prohibitive right now (it was created for large manufacturers). This software is the closest one to it and it runs about $500.
¨ http://www.multitrackgenerator.com/ "
