Saturday, October 30, 2004

PRESS RELEASE: Two Man Webzine Reaches Thousands Daily with Cutting Edge Web Technology: "Baja Insider the webzine for Baja California, Mexico,using the latest in Blog and RSS Internet technology, has had an incredible surge in its readership."

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Hoteliers getting clued up, most important comment is to ensure parity of price across all distribution channels and then to try to convert booker to loyal user of direct booking with property..

Marketing Hotel Websites to their Fullest; Lowest-Rate Guarantees, Booking Friendly, Search Engine Friendly / Felix Laboy / October 2004: "want to encourage the customer to be brand loyal to the property, rather than to a third-party distributor...

In order to compete and level the playing field with third-party websites today, hotels and hotel companies must approach distribution as a vital component of strategic marketing and utilize multiple and aggressive online marketing methods. Hotels that adopt and implement an online marketing program that includes the creation, optimization and marketing of a branded website experience increased brand awareness and loyalty, increased qualified website traffic, higher conversion/look-to-book rates, and, ultimately, additional revenues.
"

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Friday, October 29, 2004

iMediaConnection: Inside Affiliate Marketing: "iMediaConnection: There are a lot of affiliate marketing networks out there. What makes a particular network successful?
Rewick: Successful affiliate networks, more than any one thing, over-communicate with their publishers. Publishers are the ones sticking their necks out and show a willingness to run campaigns on a Cost Per Action basis. At the end of the day, they want compelling offers (ones that convert) and they want to get paid. The great networks work extra hard to make sure they maximize the chances that a particular campaign will work for a particular publisher, by careful selection and a good understanding of conversion rates. Getting paid quickly is icing on the cake..."

Recommends: And finally, Making Affiliate Marketing Work and Affiliate Marketing: 10 Dos & Don'ts will help guide your affiliate marketing endeavors.
For starters, read Affiliate Marketing 101, a primer on what it is, and what the benefits and challenges are for marketers.
Then peruse Reviewing 10 Affiliate Networks, a rundown of what nearly a dozen firms have to offer.

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Thursday, October 21, 2004

iMediaConnection: Excellent Email article reviews "The 2004 Consumer Email Study

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Friday, October 15, 2004

Avoiding the Spam Trap : workz.com
Avoid spam filters : assurancesys
Article listing all the trigger words set by McAfee Spam Filter.

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