We can learn a lot from smart brands participating in paid search that not only are embracing the space but also manage conflicts effectively. Here’s an overview of the situation and how a few industry leaders approach conflicts in search.
Dialing in on Channel Conflicts: "The single most annoying component of paid search marketing is self-competition. The single most annoying aspect of search for the consuming public is not being able to find what they are seeking. Multiple vendors selling the same product while bidding on the same keywords not only confuse shoppers, they drive up click costs thereby making a mockery of the free enterprise system. "

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