Ecademy - Positioning Club Newsletter: 16 Nov 2003

Answers to this would help with SEO also...

It is a traditional marketing strategy process, and one that every business, large and small, needs to execute if they want to maximise their revenue and their return on marketing spend. The steps are:

1. What is your marketing strategy issue?
2. Are you working in a single market space?
3. What is your USP (unique selling proposition)?
4. What segments will you target?
5. What are the benefits of your service/product?
6. What position will you choose?
7. What are your optimal routes to market?

Have a go at answering these questions for your own business or profession and if you don’t have answers, add your business to the participants thread and we’ll work through it together.

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