Internet marketers reveal what's working what's not: "At 49% and 48% respectively, house list email campaigns and paid
search ads were the only two tactics that a majority of respondents said were getting 'GREAT' versus 'moderate' or 'disappointing' results.

Strikingly, email blasts to rented lists got the absolute worst scores - with 50% of respondents saying they had 'disappointing results.' So, it's obvious that house list growth, maintenance
and campaigns will become the epicenter of email activities for 2004.

Search optimization - the art of refining your site so search engine spiders notice and rank it in the non-paid 'organic' listings - was voted to get 'moderate results' by 62% of respondents."

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