eMarketer: Travel Market Research, Business Statistics

Selected Findings from Travel Industry Worldwide:

Travel ad spending totaled $3.80 billion in the US last year, representing 3.96% of the total $95.93 billion spent by US companies. Print media accounted for 60% of the outlay.

Worldwide online travel sales are projected to reach $80 billion in 2003
74% of corporate travel managers surveyed cited the need for improvements in the balance sheets of their companies as essential factors in the rebound of business travel
It’s predicted that by 2008, 28% of managed corporate travel bookings will be made on the Internet (up from 12% in 2003)
During the same period, sales will triple, rising from $8.5 billion in 2003 to $26.4 billion in 2008
Although the travel industry spends heavily on advertising, travel companies put less than 15% of their advertising budgets online
Business for low-cost airline carriers (LCCs) is booming, with the top six US LCCs enjoying a 17% increase in passenger traffic in the first half of 2003

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