Email & regs:
Electronic Communications (EC Directive) Regulations
2003, due to come into force in the UK on 11th December.

Law firm Eversheds...say...

One of the main requirements under the Regulations is that
unsolicited email for direct marketing purposes is not sent to
individual subscribers without their consent unless you've checked
of the following:

- the recipient's contact details have been obtained in the course
of a sale or negotiations for the sale of a product or service to
that recipient;

- the email's content is in respect of the sender's similar products
and services only; and

- a simple means of refusing those damned emails is given to the
recipient both when the details are initially collected and with
each subsequent email.

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