totaltravel = the answer (fingers crossed)
E-Commerce News: Winners and Losers in the Online Travel Market:
""I think the online travel industry has yet to build a brand that has emotional resonance in the way other products do," she said. "By focusing on what the customer wants in this way, I think we have a huge opportunity to drive loyalty."

"Where these types of sites traditionally have specialized in one area, like inexpensive airline tickets, now they are geared toward offering a full range of travel products -- from tours to hotel rooms to last-minute trip packages.
This is a direction that has been largely determined by consumer desire to have a one-stop shopping experience, said Bob Goodwin, Gartner managing vice president, who told the E-Commerce Times that the more a site can offer, the better its chances for differentiating itself in a crowded marketplace will be. "

No matter who wins or loses in the online travel market this year, Ek noted that it won't be a site that will turn out to be king of travel. It will be the consumer. "All these sites are trying hard to attract customers, and that means it's going to benefit the consumer," he said. "If you're a traveler, 2004 will be your year."

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