Will check back on expedias campaign....Expedia topples lastminute in website rankings - 15-Jan-04.: "Lastminute.com has lost considerable market share to Expedia since the end of December, according to Hitwise.


Hitwise marketing manager Jannie Cahill told TravelMole: �The two vie for the top spot each week, but Lastminute has come out on top more often than Expedia in the past year. The latest rankings show Lastminute has lost considerable market share. It suggests that Expedia has been doing something to push more traffic to their site.�


The shift in share of visits could be due to the current sale being heavily promoted by Expedia.


Lastminute�s share of visits to UK agency websites had almost halved from 11.5% during the month of December down to 6.8% for the week ending 10 January. Expedia had an 11% share, up from 9.9% in December. The last time Expedia was top of the UK agency rankings was in November."

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