Words from top promo Co..
Eye on the ePrize: "how do you get people to move the needle, to actually pay attention? Chance to win promotions or other incentive marketing campaigns seem to be a very effective way to do that... if they don't need to reinvent the wheel completely, there's a cost savings and a time savings. We have an existing promotional infrastructure that is replicable, so the client doesn't have to pay for or wait for the ability to run a promotion. At the same time, the promotion can't be cookie cutter. It has to represent the brand, there has to be creativity, and there are very specific, targeted messages. We have a sort of hybrid model where we leverage the existing underlying infrastructure to build a promotion, but there's complete flexibility to change the creative presentation. "

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