I went off to buy a new digital camera and bought a Canon
PowerShot A75 for $450 on Friday at about 4 p.m.

On Saturday morning, I opened up the newspaper to see the same
camera advertised on special for $399. It was in the same store
that I purchased my camera from just 15 hours earlier! D'oh!

Here's where some different thinking that can make or break a
business.

Most people would feel a little annoyed at spending an extra $51
just because they missed a sale by a few hours. If you were the
store owner, here's what might make your business a big, big
success.

Look at who purchased the products that have been put on sale in
the 24 hours before the sale. Contact those customers and refund
them the money they would have saved if they'd waited 24 hours.
(The store could give the customer a direct refund, or a $50
credit/gift voucher for use in the store -- valued at $50, the
voucher costs the store only $25.)

Imagine the loyalty, positive word of mouth and good vibes the
store would generate. Those customers would never shop anywhere
else!

Don't do what everyone else would do in this case, thinking,
"Fantastic! I made an extra $51 off that guy!" Ask how you can
get your customers to come back again and again, and trust you
with their business.

That's thinking differently and better. That's smart business
From: SitePoint Tribune
To: Tribuners
Sent: Thursday, July 15, 2004 8:51 PM
Subject: SitePoint Tribune #298 - Domain Names, The Search Wars, and Content Creation

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