More thoughts from Google thinkers....Are you publishing too much on your website?: April 05, 2004: New Thinking by Gerry McGovern: "Are you publishing too much on your website?"

"We still have only one product," Google Fellow Urs Holzle told Fast Company in April 2003. "That's search. People come to Google to search the Web, and the main purpose of the page is to make sure that you're not distracted from that search. We don't show people things that they aren't interested in, because in the long term, that will kill your business."

In fact, Google has an ever-increasing range of product offerings. However, it has worked very hard to keep its homepage incredibly simple. It has built a huge business by having an absolute clarity of purpose. Many other organizations homepages are a mess of political compromises.

Remember, the real art of publishing is deciding what not to publish.

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