Insurance Norwich Union Direct (NUD), the direct arm of insurance company Norwich Union, has used Pay-for-Performance”! search since 2000 and reports that 50% of the leads generated by Overture go on to request quotations. Travel company Airline Network estimates that for
every £1 spent with Overture, it recoups £50 in sales. As a result, it has increased its spend on Pay-for-Performance”! by nearly eight times.

Enter your search terms Submit search form